{"id":215,"date":"2022-05-26T00:49:36","date_gmt":"2022-05-26T00:49:36","guid":{"rendered":"https:\/\/www.actorbusiness.com\/?p=215"},"modified":"2022-05-26T00:49:36","modified_gmt":"2022-05-26T00:49:36","slug":"the-business-of-acting-talent-agent","status":"publish","type":"post","link":"https:\/\/kevinwest.jotfolio.com\/index.php\/2022\/05\/26\/the-business-of-acting-talent-agent\/","title":{"rendered":"The Business of Acting: Talent Agent"},"content":{"rendered":"<h2>I NEED AN AGENT\u2026<\/h2>\n<p>Of course you do\u2026 The first thing every actor who wants to audition and make money is told: <strong>you need an agent.<\/strong> Yes, that statement is accurate. But there are so many factors surrounding that muddle it a bit, especially for parents.<\/p>\n<p>The bigger issue at hand is that we can ALL be misguided, misinformed or miseducated about what an agent does and what they can do for us. We&#8217;ve all had an agent at some point. They are\/were there to play middleman \u2014 broker things.<\/p>\n<p><strong>1. THEY HAVE TWO JOB DESCRIPTIONS: SUBMIT &amp; NEGOTIATE<\/strong> \u2014 They are to submit you and hopefully procure job interviews which we commonly call &#8220;auditions.&#8221; Once an employer wants to cast you, then the agent serves as the legal fiduciary to negotiate your work contract.<\/p>\n<p><strong>2. YOUR AGENT DOES NOT HAVE TO BE YOUR FRIEND!<\/strong> \u2014 I have had over forty different representatives in my time in Los Angeles. We are acutely sensitive to a lot of casting processes. The two major points to know are: you want them to LIKE representing you and you want them to WANT to represent you. At no point does either statement say we have to be friends.<\/p>\n<p><strong>3. AGENTS COME IN VARIOUS TYPES<\/strong> \u2014 What kind of agent do you want? What sector of the industry do you want to work in? Possibilities: Theatrical (Film\/TV), Commercial, Theatre (Stage), Literary, Print (Model), V\/O (Voice-Over), Broadcasting, Hosting, Stunts, Singer\/Dancer.<\/p>\n<p><strong>4. AGENCIES AND BEING REPRESENTED &#8220;ATB&#8221;<\/strong> \u2014 ATB = &#8220;ACROSS THE BOARD.&#8221; Some agents and entire agencies ONLY focus on Commercials, or Theatrical, or just Equity union stage. Some agencies have ALL OF THEM.<\/p>\n<p><strong>5. AGENCY CONTRACTS: FRANCHISED v. GSA&#8217;s<\/strong> \u2014 Almost every state in the U.S. has at least one union (SAG-AFTRA) franchised agency. When an agency is SAG-AFTRA franchised, ALL of their contracts are SAME standardized contract. The other form is ATA agent. The ATA is the Association of Talent Agencies and those agencies use a standard GSA (General Services Agreement). All other agencies that are not either SAG-AFTRA or ATA-franchised are known as NON-Union agencies.<\/p>\n<p><strong>CONCLUSION:<\/strong> Be clear in your understanding of your desired agent\/client expectations. Ask the tough questions. You are beginning a professional association that could be highly rewarding for both sides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I NEED AN AGENT\u2026 Of course you do\u2026 The first thing every actor who wants to audition and make money is told: you need an&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":0,"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"wp:attachment":[{"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kevinwest.jotfolio.com\/index.php\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}